MaríaChacón Serrano

Designer

A lover of natural wine, cycling trips, and mountain hikes, María is passionate about vegan recipes (not just those involving grapes). She firmly believes that animals and the planet deserve better protection.

Upon entering the professional world as a designer, María says she had to learn to use her voice and express her opinions. According to her, being a young woman with a noticeable Spanish accent made it challenging to find her place, speak up, and proudly talk about her work.

In recent years, she has realized that perfection (something María often strives for) will never fully be achieved, and the process is always about learning.

Today, María says she’s no longer afraid to try new things, make mistakes, and learn along the way. As a perfectionist, she has had to accept that it's impossible to know everything or be perfect, no matter where you are in your career.

At the same time, her commitment to causes such as feminism and environmentalism transcends her work, fueling her desire to create interactive and visual experiences that convey messages of awareness and social change.

Between art direction, web design, and branding, María says she can’t choose just one discipline. It’s precisely because she does so many things that she enjoys them so much. She says she gets bored quickly, so this multidisciplinary approach keeps her constantly engaged. She wouldn’t know what she enjoys most: She could say one thing, and by the time this article is published, she would probably want to change it!

What she can say is that right now, she enjoys working as part of a team at the agency. It’s wonderful to see ideas sprout over several months alongside a passionate team. María is thrilled to see what the team and she build together every day, and it fills her with energy.

Over the years, María has embraced various facets of the creative industry. Initially trained in Fine Arts in Spain, she brought a unique artistic perspective to her career. However, upon arriving in Switzerland, she felt the need to strengthen her skills and give her profession a more concrete dimension. This led her to pursue training as an interactive media designer, expanding her expertise to approach the digital world with a fresh vision.

Her multidisciplinary training and diverse background give her a comprehensive view of the professions related to her own, making her a complete and accomplished creative professional.