Worldtempus: The reference for watch enthusiasts and professionals

One of the many objectives of the WorldTempus project was to create a new visual identity. We envisioned a strong and unique identity—a coherent identity that fits seamlessly into the world of luxury and watchmaking without overshadowing it graphically. To fully understand the vision and values of WorldTempus, we worked closely with the entire internal team.

The graphic design of this new visual identity is clearly aligned with the philosophy of WorldTempus, but not only that. Indeed, we chose to exploit this notion of a "galaxy of graphic universes" composed of all the brands present on the platform. We took advantage of this and designed a logotype with diverse and varied characteristics. In addition to the lettering, a point at the end of the word, slightly distant, suggests that time passes and does not stop.

The graphic design of this new visual identity is clearly aligned with the philosophy of WorldTempus, but not only that. Indeed, we chose to exploit this notion of a "galaxy of graphic universes" composed of all the brands present on the platform. We took advantage of this and designed a logotype with diverse and varied characteristics. In addition to the lettering, a point at the end of the word, slightly distant, suggests that time passes and does not stop.

We always ensure that a logo is versatile and adaptable to different communication media while remaining unique and identifiable. These graphic markers were naturally infused into this new identity—without forgetting to confer elegance, stability, and modernity—thus strengthening the users' trust and loyalty towards WorldTempus.

We conducted an in-depth analysis of the luxury watchmaking world to understand the expectations of the target users. Based on this research and the DNA and colors of WorldTempus, we created a modern visual identity and graphic elements evoking the elegance and precision of watches. The page design highlights the watch visuals, with a clean layout and readable typography for a pleasant user experience.

We were responsible for the frontend web development of the website, ensuring its compatibility with different browsers, responsiveness across all devices, and accessibility for users of all levels. The final deliverable was a style guide, a comprehensive documentation of all interface components and their variants, identity elements, as well as static example pages to preview the final render.

We optimized the component structure to improve WorldTempus's visibility on search engines. With the support of an expert client in this field, we also implemented advanced optimization mechanics to facilitate site indexing.

We created a clear and intuitive interface allowing users to easily discover brands, collections, and watch models. Dedicated pages were developed for each brand, with detailed information, attractive visuals, and links to related articles. An advanced search engine was integrated, enabling users to quickly find watches matching their criteria.

WorldTempus now has a modern and coherent identity in line with the luxury watchmaking world. The clean design and visual emphasis have provided better visibility for watches and brands. Users can more easily discover brands, collections, and watch models thanks to clear and intuitive navigation. Finally, the WorldTempus team successfully integrated our work into their Drupal content management system, using the style guide we provided to maintain interface consistency.