EPFL École Polytechnique Fédérale de Lausanne

Housing Assistance Campaign

More than 6,000 new students start at UNIL and EPFL each year and face a housing shortage. UNIL and EPFL are jointly launching a campaign to raise public awareness about the lack of living spaces for their future students.

Design

Direction artistique
Photographie

Project management

General communication
KPIs and performance monitoring
Measurements and reporting

Design

Direction artistique
Photographie

Project management

General communication
KPIs and performance monitoring
Measurements and reporting

Raise Awareness

With this campaign, we aimed to raise awareness among a broad segment of the population who could accommodate new students – seniors, families, young adults, UNIL – EPFL staff, alumni, and residents of Greater Lausanne; in short, everyone who has the possibility of offering a rental.

Our concept is based on a simple and objective idea – reflecting reality. Images, candid moments captured on campuses, show exhausted students who are falling asleep, dozing off, most of them lacking a decent place to rest or simply live.

Objectives

Raise public awareness about the shortage of student housing
Convert the target audience and increase the number of available housing units

Make an Impact

To make the materials and the campaign attractive, visible, and memorable, we chose a bright and vibrant color scheme along with a sans-serif "Latin" typography that underscores the academic aspect but with a very contemporary treatment.