Housing Assistance Campaign
More than 6,000 new students start at UNIL and EPFL each year and face a housing shortage. UNIL and EPFL are jointly launching a campaign to raise public awareness about the lack of living spaces for their future students.
Design
- Direction artistique
- Photographie
Project management
- General communication
- KPIs and performance monitoring
- Measurements and reporting
Design
- Direction artistique
- Photographie
Project management
- General communication
- KPIs and performance monitoring
- Measurements and reporting
Raise Awareness
With this campaign, we aimed to raise awareness among a broad segment of the population who could accommodate new students – seniors, families, young adults, UNIL – EPFL staff, alumni, and residents of Greater Lausanne; in short, everyone who has the possibility of offering a rental.
Our concept is based on a simple and objective idea – reflecting reality. Images, candid moments captured on campuses, show exhausted students who are falling asleep, dozing off, most of them lacking a decent place to rest or simply live.
Objectives
- Raise public awareness about the shortage of student housing
- Convert the target audience and increase the number of available housing units
Make an Impact
To make the materials and the campaign attractive, visible, and memorable, we chose a bright and vibrant color scheme along with a sans-serif "Latin" typography that underscores the academic aspect but with a very contemporary treatment.
