Let’s Go Fitness

National Communications Campaign

A national communications campaign that highlights this effort—an effort that is reflected in the eyes of the members of Let's Go Fitness.

Design

Direction artistique

Marketing & Communication

Campagne de communication

Design

Direction artistique

Marketing & Communication

Campagne de communication

Concept

The starting point for our concept is based on the facial expressions that appear during physical exertion… But which kind?!

In the video, the long take invites us to wonder about the effort being exerted by the Let’s Go Fitness member and raises questions about their physical activity.

Running? Spinning? Bench press? It’s up to you to find out.

In the photos, the visual focus is on the Let’s Go Fitness member’s gaze. The images, accompanied by the slogan “Your effort. Your moment,” celebrate everyone’s physical effort.

Photo and video production in collaboration with Vandy Studio.