A campaign that encourages pride
The visual concept plays on the metaphor of a pinball game. Immersed in the fitness universe, the viewer is propelled from one end of the room to the other, bouncing off various stages of a fitness journey.
Design
- Direction artistique
- Film
- Interaction design
- Motion design
- Photographie
- Visual design
Marketing Strategy & Communication Campaign
- Campagne de communication
- Communication concept
Project management
- General communication
- Prioritization and planning
Design
- Direction artistique
- Film
- Interaction design
- Motion design
- Photographie
- Visual design
Marketing Strategy & Communication Campaign
- Campagne de communication
- Communication concept
Project management
- General communication
- Prioritization and planning
The visual concept echoes a metaphor inspired by pinball. Immersed in the fitness world, the viewer is propelled from one end of the room to the other, bouncing off various stages of a fitness journey.
Objectives
- Attirer et acquérir un public jeune et moins jeune.
- Revitalizing and raising brand awareness.
- Building loyalty among subscribers.
To be proud of myself – Ich bin Stolz auf mich
Once again, Let’s Go Fitness has entrusted Antistatique with the development and deployment of its new nationwide campaign. We have naturally developed all online and offline materials in two languages.
This awareness and acquisition campaign revolves around simple and unifying concepts: having fun and being proud of oneself!
Let’s Go Fitness is a strong and established brand. With over 60 clubs throughout Switzerland and 60,000 members, it needs no introduction.
Visual Elements
Its visual universe and graphic codes are clearly part of its identity.
However, we aimed to inject a wave of freshness and dynamism into this new campaign, giving it its unique character.
Catchy slogan, subtle gradients, rising typography, clean photographs—these graphic elements enhance this ephemeral identity.
Let’s Go Fitness is a strong and established brand. With over 60 clubs throughout Switzerland and 60,000 active members, it needs no introduction.
A multi-platform campaign
We have designed and created a series of analog visuals to meet the needs for display (SGA/DOOH) and distribution on paper media.
Digital media
In addition to the print materials, we have created and developed a wide range of visuals tailored for various digital distribution channels: social media, website, static banners, and animated HTML5 banners.
A big thank you to Horsform for the video production, and Yasmin Achache for styling and casting.
