Let’s Go Fitness

Let's Go Fitness, campaign 2024

Sport and pleasure, at Let's go Fitness you can have both at the same time! For the start of January 2024 – after the excesses of the holiday season – Let's go Fitness asked us to design its new national communication campaign to encourage people to return to the gym.

Design

Direction artistique
Film
Photographie
Visual design

Project management

General communication
Prioritization and planning

Design

Direction artistique
Film
Photographie
Visual design

Project management

General communication
Prioritization and planning

Concept

We envisioned a concept that operates in two phases, two moments in a fitness routine – the split – to communicate on one side about work, effort, and intensity, and on the other – satisfaction, pride, and well-being. "Workout & Relax," the perfect slogan was found!

The print visuals and video clips are therefore structured around these two phases – dynamism and relaxation – splitting each medium in two – sporadically for the videos and systematically for the static visuals.

Objectives

As always, the main goal is to encourage and promote new memberships and subscriptions, but also to invite people to experience a unique environment in premium and exclusive facilities.