Explorit·September 2021

Online campaigns for the new EXPLORiT center

The largest leisure center in the North of Vaud chose Antistatique to ensure the promotion of the opening of this new life and leisure center, with a digital strategy set up for the entire year 2021.
The challenge we faced was the complexity of the center bringing together under its roof a multitude of sectors of activity and services. It was therefore important to know on which axis to communicate before being able to establish our media buying strategy, and to define concrete objectives.
This project was very stimulating and challenging both in terms of strategy and visual creation!
The challenge we faced was the complexity of the center bringing together under its roof a multitude of sectors of activity and services. It was therefore important to know on which axis to communicate before being able to establish our media buying strategy, and to define concrete objectives.

Design

  • Motion design

Strategy

  • Media strategy and acquisition

A personalized art direction

A strong and original artistic direction that is found throughout the campaigns immersed in the universe of the EXPLORiT center. The use of the shapes of the iconic EXPLORiT building is found embedded in the compositions of the banners and videos.

Campaigns all year long

This year 2021 has been punctuated by many campaigns!
Real alliance between campaigns of notoriety and acquisition, our objectives were all directed towards a common goal: to make discover the center and its activities to the greatest number!
DOOH, Social Media, SEA, press and even APG campaigns were thus realized by our strategists and designers, and the following formats were produced to highlight the services of the EXPLORiT center:
  • Animated banners (GIF)
  • Carousel - Pinterest / LinkedIn
  • Carousel, Story, Feed banners - Instagram / Facebook
  • Videos with sound

Display banners

mosaïque de bannières

Pinterest Formats

Carousel formats for social networks Instagram, Facebook & LinkedIn, on different campaigns.

Image Pinterest 1

Facebook / Instagram

Declinations in several formats for Facebook and Instagram.

Videos

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