A new real estate brand to perpetuate 20 years of experience

Sarah Hundemer, Julie Zweili, and Adrien Bornand approached us to assist them in creating a new real estate brand. This new brand's mission is to replace Pierre Étoile Courtage SA.

monolithesa.ch

Branding

Artistic direction
Brand values
Naming
Visual identity

Design

Visual design

Branding

Artistic direction
Brand values
Naming
Visual identity

Design

Visual design

A two-part workshop: simple and effective

Due to legal and administrative constraints, we had only a short time (a few weeks) to find a brand name and tagline that could accompany the new real estate venture of our three entrepreneurs.

The guiding principle of our search: Simplicity and effectiveness. Therefore, we opted for a workshop divided into two parts / two sessions.

The first session involved proposing a large number of names from various origins and backgrounds. The goal was to make an initial selection of "Do & Don’t".
The objective of this first step was not to choose a specific name, but rather to identify an affinity with a universe / family / style / sound.
In the second session, we narrowed down the list of brand names.
A discussion focusing on the brand accompanied this new shortlist. Following this session, several exchanges took place, and we finally proposed a name and tagline for this new real estate brand, operating primarily in the Canton of Vaud and French-speaking Switzerland.

The bridge that inspired our visual research, located near the client's offices

Monolithe - Real Estate Development

A name geared towards the future
The client brief emphasized the desire to maintain a connection with the parent brands ("Geneco - construction company" and "Pierre Étoile - real estate brokerage").

To preserve this link with the history of the parent brands, we chose the name "Monolithe" for its DNA closely tied to construction (the Stone / the rock). Another reason is its mystical and futuristic aspect (like in the film "2001: A Space Odyssey" or the recent news of the Utah monolith), which aligns with a more contemporary era. This context suits the new real estate enterprise well.

Thus, we opted for a name that references tradition while evoking the future with a touch of mystery.

A baseline filled with expertise
We selected the baseline "Real Estate Development."
It effectively summarizes the company's expertise in real estate: construction + real estate development + property promotion. It also includes the essential keyword "real estate."

A name, a new Baseline, and then...

Our branding work officially materialized and concluded at that moment. Naturally, we continue to follow the evolution of the Monolith - Real Estate Development project.

We engaged in the exercise of shaping the visual identity of this brand to explore the directions we could take with this name. It's a brand and a name that we are extremely proud of!